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Customer loyalty for competitive advantage workshop
Written on the 12 April 2012 by John Miles
While market share is often believed by managers to be the key driver of profitable growth, recent evidence indicates this is not the case – customer loyalty is actually the key to competitive advantage.
Winning lasting customer engagement that translates into customer loyalty, especially in intensely competitive markets, will have a much greater impact on profit than strategies aimed at increasing short-term revenue and market share.
Global Thought Leader Dr Peter Wilton is coming to Australia in May to teach people how to reframe their businesses to embrace customer loyalty as a strategic priority at a special workshop.
The ‘Customer Loyalty for Competitive Advantage’ Workshop, is an initiative of the Asia Pacific Management Centre and is being held on May 17-18 at Griffith University’s South Bank Campus, Brisbane.
The workshop will lay out an integrated framework, and a set of supporting practical tools and methodologies, for transitioning from a product or function-centric organisation to a true customer-centric organisation that delivers superior growth, profitability, and leadership reputation.
People who attend both of the Dr Peter Wilton workshops (this one and Advanced Strategic Planning and Implementation: A Process Model Workshop in September) will be eligible for ten credit points (1 course) of elective credit towards the Griffith MBA. Credit is subject to meeting admission criteria for the MBA.
Enquiries or further information
For further details, or to register visit: http://asiapacificmanagementcentre.com/
Any enquiries should be directed to John Miles on 0403 623 152 or via email.
Author: John Miles