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Written on the 16 December 2010 by Fiona Taylor
In your particular franchise business, can tactical or guerrilla marketing be used by franchisees?
Maximising point-of-sale results
Retail Food Group National Training & Human Resources Manager Julie Bromely demonstrated ways Retail Food Group achieves and measures results, as well as discussing the importance of internal marketing to maximise point-of-sale results.
However, above all, internal marketing needs to engage the franchisees and the store teams, she said.
In addition to the theme of engaging with and improving communication with franchisees, the need for market research was also a theme.
Other franchise marketing topics
Traffika Director Matt Forman also explored how to do research online, and how having a Facebook page for your franchise isn’t a social media strategy, but a tactic.
Franchise Marketing Online Resource
If you missed the franchise marketing event and would like to glean some of the expertise and lessons from the speakers, don’t despair. Speaker video presentations have been packaged up into an online resource for you and your franchise marketing team.
Author: Fiona Taylor