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Franchise research available online
Written on the 29 July 2010 by Fiona Taylor
Staying abreast of the latest franchise research is now even easier with the launch of the ‘Franchise Research’ section of Griffith University’s Asia-Pacific Centre for Franchising Excellence’s website.
The Franchise Research section provides lists of franchise research conducted by the Asia-Pacific Centre for Franchising Excellence over the past 10 years, including the biennial Franchising Australia reports, which commenced in 1998.
“There are still many more research papers and journal articles to come, and we’re working on a way to make our research results even more accessible to franchise sector participants,” Professor Frazer said.
Franchise Research Categories
“One reason the Asia-Pacific Centre for Franchising Excellence was established was to make our research findings more accessible to the people who can benefit the most – franchisors, franchisees, head office professionals, consultants and support industry staff,” Professor Frazer said.
“By spreading this information and examples of best practice we can all contribute to building a stronger and more robust franchise sector.”
Author: Fiona Taylor