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Franchise sector performance under review
Written on the 8 April 2010 by Fiona Taylor
Effects of the Global Financial Crisis on the franchise sector will soon be revealed with the launch of the Franchising Australia 2010 research project, conducted by Griffith University’s Asia-Pacific Centre for Franchising Excellence.
The biennial franchise research has been running since 1998, and is jointly sponsored by Griffith University and the Franchise Council of Australia.
Lead researcher and Centre Director Professor Lorelle Frazer said it would be interesting to see the research results, particularly given the tumultuous economic environment since the last study in 2008.
“Usually uncertain economic times, like those experienced since the 2008 study, are good for franchising as they result in an influx of prospective franchisees entering the market,” Professor Frazer said.
“However, with the tightening of credit some franchise sector growth may have been limited. We won’t know for sure until the results are in.”
Previously the franchise sector experienced growth of around 14 percent between studies and was estimated to contribute $130 billion to the Australian economy in 2008, up from $128 billion in 2006.
Franchise Council of Australia Executive Director Steve Wright said the Franchising Australia survey was an invaluable snapshot of franchising data.
“The Franchising Australia research is the premier national independent study of the Australian franchise sector and we’re proud to be a sponsor,” Mr Wright said.
“The information it provides not only helps to guide decision making within the sector, but also aids those looking to enter our vibrant and dynamic community.”
Professor Frazer said the survey would be emailed to every franchisor across Australia in the next four weeks.
If any franchisors would like to be involved in the research and don’t receive the email please contact email@example.com
“The research is only as valuable as the input we receive from franchisors,” Professor Frazer said.
“Previously our research findings have helped inform policy and develop training opportunities for the sector, so by supporting the research franchisors are also supporting themselves and the sector.”
Everyone who participates will receive the final research report and go into the draw to win one of three new Apple iPads.
Results will also be announced at the Franchise Council of Australia National Franchise Convention on the Gold Coast in October.
Author: Fiona Taylor