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Franchise survival factors
Written on the 25 October 2009 by Fiona Taylor
The Asia-Pacific Centre for Franchising Excellence has won funding to explore if franchising is more sustainable than independent business.
The Australian Research Council (ARC) announced today nearly $300,000 for the linkage project, ‘Survival of the Fittest: The performance of franchised versus independent small business during economic uncertainty and recovery’.
Industry Partners, the Franchise Council of Australia and the Department of Innovation, Industry, Science and Research are also contributing significantly to the project.
The project team will be led by Centre Director Professor Lorelle Frazer and includes Centre Deputy Director Dr Scott Weaven and Centre Researcher Associate Professor Debra Grace.
Professor Frazer said the project will shed much-needed light on the topic of franchise survival and whether franchising actually is a more sustainable business model.
“The project will investigate factors influencing small business survival, both independent and franchised, in regional and urban localities, in periods of economic uncertainty and recovery,” she said.
“Through the research we hope to identify key survival factors for small businesses, as well as to what extent small business survival strategies influence business performance in these uncertain times.”
Results will provide business owners and peak bodies with tools to improve business performance in periods of economic uncertainty and recovery.
Preliminary findings from the study will be released next year with final results released in 2011.
Professor Frazer said she would like to thank the ARC, Franchise Council of Australia and Department of Innovation, Industry, Science and Research for their generous support.
Author: Fiona Taylor