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Free pre-entry franchise education on offer
Written on the 20 May 2010 by Fiona Taylor
Better pre-entry franchise education will soon be available for prospective franchisees, at no cost to them.
The pre-entry franchise education program will be developed and offered through Griffith University’s Asia-Pacific Centre for Franchising Excellence, and funded by the Australian Competition and Consumer Commission (ACCC).
Asia-Pacific Centre for Franchising Excellence Director Professor Lorelle Frazer said the program had been a long time in the making.
“The Centre has been working on this project since last year, following the recommendations of the two State Franchise Inquiries recommending improved pre-entry education,” Professor Frazer said.
“The Federal Inquiry also recommended improved education, and through sponsorship from the ACCC we can offer this program free.”
The pre-entry franchise education program will be offered entirely online so prospective franchisees from across Australia will be able to access the franchise education program.
Topics covered include:
The pre-entry franchise education program is delivered as five modules, one a day direct to a participant’s inbox.
Each module will take about 45 minutes to complete and consists of video, audio and text documents, as well as additional resources and a self-assessment quiz.
Upon completion of each module participants will receive a Certificate of Completion.
Professor Frazer said the pre-entry franchise education program should assist both franchisees and franchisors.
“The aim is to help with recruitment of suitable franchisee candidates and to reduce levels of conflict within the franchise sector,” Professor Frazer said.
“The program is in line with our research findings that suggest improved pre-entry education will reduce conflict, as well as the Government’s aim to create a sector where people enter franchising with their ‘eyes wide open’.”
It’s anticipated the program will be launched in July or August this year.
Author: Fiona Taylor