To enter this website, you must read and agree to bound by the terms of the conditions of use of this website
Growing your franchise despite a smaller marketing budget
Written on the 6 October 2010 by Fiona Taylor
Eagle Boys Dial-A-Pizza founding franchisor Tom Potter received a valuable marketing lesson early on, after being held up at gunpoint.
He said it made him really reconsider his approach to marketing.
Guerrilla franchise marketing tactics
How Eagle Boys used alternative or guerrilla marketing to get cut-through to their target consumer and help grow the brand was be revealed by Tom at the Franchise Marketing Forum 2010: Building brands and bottom lines (now available on demand).
Benefits of guerrilla marketing
Despite Pizza Hut starting home delivery, the franchisee’s business continued to grow, and Eagle Boys continued to use a number of guerrilla marketing tactics across Australia and New Zealand to grow the brand.
Missed the event? Access it on demand
If you missed the event, it doesn’t mean to say you have to miss out on all the knowledge shared during the day. You can get access the recordings from the day online – on demand 24/7. Find out more here.
Register now for the Franchise Marketing Forum 2013 to get access to the latest franchise marketing best practice and build your franchise networks.
At the Franchise Marketing Forum 2013 you will have the opportunity to hear from leading brands such as McDonalds and the Super Retail Group (Parent company of Supercheap Auto, Rebel, BCF, FCO, Amart Sports, Ray's Outdoors & Goldcross Cycles).
Author: Fiona Taylor