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Pre-entry program proves popular
Written on the 18 June 2010 by Fiona Taylor
More than 200 registrations have been received for the pre-entry franchise education program less than two weeks after the program launch.
Asia-Pacific Centre for Franchising Excellence Director Professor Lorelle Frazer said the interest in the new program has been very strong.
“The free Pre-Entry Franchise Education program has attracted a large amount of interest in such a short amount of time, and registrations are still flowing in,” Professor Frazer said.
“The level of interest demonstrates the need for such a program, and with funding from the Australian Competition and Consumer Commission (ACCC) so we can offer the program free, I think we’ve got the formula right.”
The pre-entry franchise education program will go live in July, and consists of five modules outlining different aspects of franchising, franchise regulations, requirements and restrictions, and is offered entirely online so can be accessed anywhere.
Professor Frazer said interest had been received from potential franchisees, current franchisees, franchisors, franchise head office staff and franchise support industry professionals.
“One franchisor we’ve been speaking with is planning to make the program a requirement for all current franchisees, as well as incorporating it as a mandatory requirement in his franchisee recruitment processes,” she said.
“Ideally we’d like all franchisors to take that step and incorporate the program as part of the due diligence processes for prospective franchisees, to create a stronger franchise sector, minimising potential conflict.”
Asia-Pacific Centre for Franchising Excellence franchise conflict research reveals one of the main causes of franchise conflict is mismatched expectations of franchisees caused through a lack of due diligence.
“We’re hoping the pre-entry franchise education program will reduce levels of conflict, and are investigating the possibility of a longitudinal study measuring the program effectiveness, comparing franchisees who complete the program with those that don’t,” Professor Frazer said.
For further information or to register your interest in the Free Pre-Entry Franchise Education program click here. When you register you will be notified via email as soon as the program goes live.
Author: Fiona Taylor