To enter this website, you must read and agree to bound by the terms of the conditions of use of this website
Social Media and Franchise Marketing Strategy
Written on the 16 December 2011 by Matt Forman
Social media no longer exists on the outskirts of successful franchise marketing strategy.
In the modern landscape, successful branding and marketing campaigns must have a social element at their core in order to be relevant and sustainable.
From our work in the franchise sector we see more and more brands doing some wonderful things in Social Media but the most common question we get asked from franchisors and franchise marketing managers is ‘where do I start?’
In our last post for 2011, we’ve put together an action list of the top 3 steps you can make to get started with Social Media on Facebook, LinkedIn, Twitter, Youtube and the new Google+ together with some practical case studies of how franchise brands are using these platform effectively now.
So take a look and let us know what you think in the comments below. Have you started your Social Media journey yet? What’s working? What lessons have you learned?
Franchise Marketers Beginners Guide to Social Media
View more presentations from Traffika
Matt Forman is the Founder and Managing Director at Traffika, a specialist digital marketing firm that helps franchise businesses grow through social media, search engines, online advertising and web analytics. The team at Traffika will bring you digital marketing tips and advice via this blog. You can connect with Traffika on LinkedIn or join Traffika on Facebook.
Author: Matt Forman