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The challenge of rebuilding franchisee trust and profits
Written on the 15 April 2011 by Fiona Taylor
News surrounding the recent franchise collapses, and of Angus and Robertson franchisees wanting to defect from the brand resulting in a pending court hearing demonstrates how crucial building and rebuilding franchisee trust can be.
So how can you rebuild franchisee trust and profits?
This is a challenge facing Baskin Robbins Australia CEO Ian Martin, who was recently placed in charge of the brand after parent company Dunkin’ Brands terminated the master franchisee agreement with the Allied Brands group.
Examples of franchise best practice
Delegates at the Franchise Forum 2011 will also gain best practice insights from a range of franchise sector professionals, including:
The latest on franchise sector regulation, including the new Australian Competition and Consumer Commission (ACCC) powers will be explored by ACCC Deputy Chairman Dr Michael Schaper.
State laws, business names and hot legal issues affecting franchisors and franchisees will also be covered by Chair of the FCA Legal Committee and principal at Icon Law Derek Sutherland.
Here what previous delegates had to say about our Forums.
Franchise Forum 2011 Event Details
This one-day Franchise Forum 2011: Rebuilding Franchise Profits professional development event will take place at Griffith University’s South Bank Campus and Ship Inn Function Centre, Brisbane on Friday May 27 from 8.40am – 5pm, followed by a cocktail networking function.
Author: Fiona Taylor