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Trans-Tasman franchise sector analysis
Written on the 22 April 2010 by Fiona Taylor
The project, headed by Griffith University’s Asia-Pacific Centre for Franchising Excellence, in partnership with New Zealand’s Massey University, will run simultaneously with the Franchising Australia 2010 research project.
Project lead and Centre Director Professor Lorelle Frazer said running the projects simultaneously would allow for the first trans-Tasman analysis of franchising.
Project researcher and Massey University School of Economics and Finance Senior Lecturer Dr Susan Flint-Hartle said the research was timely.
“The Franchising New Zealand project is timely as there have been no official statistics on the sector since 2003,” Dr Flint-Hartle said.
“Anecdotally we believe turnover from franchised businesses in New Zealand account for as much as 50 per cent of SME sector turnover.
“And although New Zealand's franchise sector is relatively small it certainly cannot be called immature.
“While the recession proved tough for many, especially in relation to sourcing financing and suitable franchisees, there is now increased optimism in these areas.”
There is also an awareness of the need for better management practices, and overall company health issues, Dr Flint-Hartle said.
“Franchising New Zealand can only assist in providing clarity and assistance in such crucial areas,” she said.
Results are due to be released in November.
Author: Fiona Taylor