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Your research preferences are in
Written on the 11 August 2009 by Lorelle Frazer
Benchmarking franchisor performance is the research topic of choice, with 40 percent of you rating it as your top preference.
We’ll now set to work and report back on our findings.
Research results are expected towards the end of the year.If you’re wondering how the other topics faired, more than a quarter of you were interested in royalty fraud (26%).
Franchisor’s perception of break even, understanding franchisee exit interviews, corporate versus franchised stores and multi-unit franchising profitability each came in at around 5 per cent.
We will keep these ratings in mind when deciding on future research.
We also had some great research suggestions come through, which are also being considered – more on these in coming weeks.
Thank-you for your input – it really is valued.
Author: Lorelle Frazer