Franchise research available online

Written on the 29th of July 2010 by Fiona Taylor

Staying abreast of the latest franchise research is now even easier with the launch of the ‘Franchise Research’ section of Griffith University’s Asia-Pacific Centre for Franchising Excellence’s website.

The Franchise Research section provides lists of franchise research conducted by the Asia-Pacific Centre for Franchising Excellence over the past 10 years, including the biennial Franchising Australia reports, which commenced in 1998.

Centre Director Professor Lorelle Frazer said the Franchise Research section was created in response to requests by franchise sector participants wanting greater access to research findings.

“There are still many more research papers and journal articles to come, and we’re working on a way to make our research results even more accessible to franchise sector participants,” Professor Frazer said.

“The Franchise Research section of the website will be continually updated and improved, and feedback is welcome by contacting us.”

Summaries of research findings can also be found under the ‘Franchise News’ section of the website, and are included in the Centre’s free fortnightly ‘Franchise Hints & Tips’ eNewsletter.

“One reason the Asia-Pacific Centre for Franchising Excellence was established was to make our research findings more accessible to the people who can benefit the most – franchisors, franchisees, head office professionals, consultants and support industry staff,” Professor Frazer said.

“By spreading this information and examples of best practice we can all contribute to building a stronger and more robust franchise sector.”

The Franchise Research section can be viewed at www.franchise.edu.au/franchise-research.html and the Centre’s eNewsletter can be subscribed to via the homepage at www.franchise.edu.au at the top of the right-hand column.