Quite naturally, franchisors that have already done well in their own country would be looking to expand overseas. So what are some basic questions that they need to ask themselves?  Asiawide Franchise Consultants CEO Albert Kong explains: At Asiawide Franchise Consultants, we constantly urge our clients to go back to basics. This is important because even very big, established brands can make (and have made) mistakes when they expand successfully overseas and later realise their home ground has become unstable due to various outside and internal factors. The world is definitely flat...

There are a number of factors that contribute to the popularity of franchising in Singapore. Six of the major reasons are outlined below: 1. Located strategically, and equipped with probably the best infrastructure (state-of-the-art telecommunications and shipping facilities, logistics, financial, medical, etc) in the region. Singapore has been very successful in attracting many multinational companies to set up regional headquarters here, as most of them intend to expand into the neighboring markets. 2. The political stability which Singapore has achieved is also a great assurance to the...

The Singapore franchise sector has in excess of 500 franchise systems, with more than 3,000 franchisees operating with an annual turnover of $5.48 billion Singapore dollars (about $3.63 billion U.S.). The country was probably one of the earliest nations in Asia (next to Japan) to embrace franchising. When did franchising start in Singapore? It all began in the 1970s when major Western multi-national companies such as Shell, Esso, Singer and Bata started operations here under licensing systems which bore characteristics similar to what we know today as franchising concepts. A decade later,...