How to revitalise a brand to boost franchisee performance

• Greg Abbey, Head of Brand & Marketing, Bank of Queensland

Following an extensive “inside-out” review that examined franchisee engagement and local area marketing effectiveness, the Bank of Queensland relaunched its brand with outstanding franchisee support and marketing success. Explore the key elements of this process and the lessons for other franchise systems.
 

Decision support tools for smart marketing by franchisees

• Scott Hamilton, marketing manager Ribs and Rumps, and former national marketing manager of Eagle Boys and Red Rooster

Gain a fascinating insight into the development of self-directed decsion support toolsthat guide franchisees to the most appropriate Local Area Marketing solutions according to their individual needs.

Solve real-life franchise problems – Open Exchange Forum

Delegates will be given of the following real-life franchise problems, to discuss possible solutions and compare real experiences with fellow delegates in a highly interactive round table format.

At the end of this session, all participants will come away with real strategies and tactics to deal with these and similar franchise problems.

• Topic 1: What salary and incentives should marketing managers be paid?
• Topic 2: What non-promotional costs should be paid by the marketing fund?
• Topic 3: Franchisee marketing committees: Are they worthwhile?
• Topic 4: Marketing nightmares: What went wrong & what we learned from it.
• Topic 5: Ten minute challenge: Create a marketing campaign in 10 minutes.

This is a unique session. Come armed with questions, a willingness to share, and an open mind.

How consultation, culture and training can determine the success of marketing effectiveness.

• Joel Goodsir, Marketing Manager, Inspirations Paint & Colour

How to generate more customer attraction by unleashing your franchisees’ marketing potential.

• Kate Osborne, Leisure Seekers

How to avoid failure in Multicultural Marketing

• Albert Kong, CEO, Asiawide Franchise Consultants

Campaigns to build brands and demand in new markets can backfire when multicultural issues are not taken into account. This presentation will examine the failure of franchise brands to penetrate international markets as a result of failed marketing and inadequate customisation to the local culture, and provide lessons for franchisors seeking to grow overseas as well as expand into multicultural markets within Australia.

How to manage your national brand locally with social media

• Matt Forman, CEO, Traffika Internet Marketing

Social media is revolutionising the way people use information and interact with their environment, yet few marketers have embraced its full potential or adapted to new forms and developments of social media. This session will provide a critical insight into how social media can add value to your marketing activities.
 

Cost effective ways to engage your customers

• Loretta Hofer, Former McDonald's franchisee, Starbucks executive and marketing advisor

Do you really know your customers? The business world is changing at an alarming rate and you need to keep on top of the changes. Are you focussing on your profit margins, utility and labour costs but giving less attention to your customer base?

Cutting edge point-of-sale marketing tools and practical tips on how to use them

• Paola Tanner, Director, Fuse Franchise Partners

POS marketing is often the underdog to high-profile campaigns, but can substantially increase in-store sales and lift average transaction values. Discover the latest POS tools and practical ways to use them in your network.