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Franchise Marketing One-Day Professional Development Event

 

Franchise Marketing Forum 2011: Where strategy meets execution

Presented by the Asia-Pacific Centre for Franchising Excellence and the Franchise Advisory Centre

'The only franchise marketing professional development event in Australia'

Join your franchise colleagues for this one-of-a-kind event and hear the latest tactics and success strategies being used by Australia's leading franchise brands.

Build your franchise networks and keep on top of best practice in the franchise marketing arena. 

You will learn:

• How to spend less on marketing and gain greater return on investment to get more 'bang for your buck'
• Tactics to drive campaign results at store level to help keep your franchisees happy and the customers coming.
• How to harness the power of digital marketing opportunities for both national and local area marketing to ensure widespread and consistent exposure of your brand online.
• Highly effective, low cost marketing techniques to stretch your marketing budget further and meet your KPIs. 
• Measurable marketing metrics and research results to help justify your marketing spend.
• You're not alone - the challenges you face in franchise marketing are also experienced by your colleagues. At the Franchise Marketing Forum you'll have the opportunity to exchange stories and tips for overcoming those challenges and return to the workplace recharged and armed with strategies to drive franchise marketing success.

Franchise marketing topics covered:

• Tough times and local store marketing
• National versus local marketing online to achieve the best results
• How to engage franchisees and other key stakeholders to drive campaign success
• Measuring campaign effectiveness
• Creating brand loyalty
• Real rebranding and tangible results
• Managing the marketing fund
• And more.

• View Franchise Marketing Forum 2011 Program Here
  

When & Where:

Wednesday, November 23
8.30am – 5pm

Ship Inn Function Room, Griffith University Graduate Centre, Sidon St, South Bank, Brisbane.

Pricing:

Bring a colleague and save with our multiple delegate discount, valid when two or more delegates attend from the same company. 

	Early Bird*	Standard
Multiple	$395	$495
Single	$445	$545

 

* Early bird pricing expires midnight November 4, 2011.

Seats are limited, so book early to avoid disappointment.

What previous delegates have to say:

• "Networking opportunity and has opened my eyes to possible solutions - regarding franchisee participation and the do's and don'ts of executing marketing principles." Jaimie-May Surridge, Crust Gourmet Group.

• "This forum has provided some fantastic practical tips, potential ideas and real life examples that I can't wait to take back to the office! Thank you! (& thank-you for not trying to sell me anything!)" Alicia Mule Franchise Development Manager Aroma Cafeé.

• "By far the best source of franchising intelligence in Australia." Ben MacPherson, CMO, Pie Face.

• "You never fail to deliver. Another jam packed day of fresh ideas." Jan Timms National Sales and Marketing Manager Worldwide Online Printing.
  "Fantastic event! It was great to meet and discuss marketing in a franchise environment with other marketers." Darren Gunton, (then) Marketing Manager, Price Attack.

• "Better than a conference with a mix of unrelated topics" Carl Meyers, Director, Database Loyalty Programs.

• " Excellent workshop, focused, engaging and fun!" Neil Patterson, Director, Digital Logical.

• "Exceptional course - all very highly qualified and credible speakers. Very results oriented." Vineeta Anuj, National Marketing Coordinator, The Coffee Club.

• "Wonderful to sit with like-minded individuals and discuss relevant topics." Kylie Keoskie, Community Marketing Manager, Gloria Jean's Coffees.

• "Especially if your new to franchising YOU MUST ATTEND THESE SEMINARS!" John Sanders, CEO, Hydrokleen Australia.

• "Great presentations and extremely relevant and informative for anyone who works in the franchise sector." Ben Tyers, Marketing Coordinator Crust Gourmet Group.

• "Fantastic day - every speaker was relevant to every aspect of franchise marketing. Great to share with a group at similar levels." Andrew Levy, Marketing Manager, Viva Life Photography.

• "Attending these sorts of events is critical for our growth as a franchise system and for my growth as a franchisor." Simon Thiessen, CEO, The Real Learning Experience.

• "Great event - not just for the marketing aspect but also the networking". Bill Hyde, Tile Rescue.

• "Great event to learn about what is happening in other franchises. Chance to network." Yvette Filatoft, Loyalty & Local Marketing Manager, Price Attack.

• "Great forum! Very worthwhile to any franchise organisation. Great speakers and very informative." Monica Veith, Marketing Coordinator, Pie Face.