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Harness franchise marketing prowess at its best

  

Online Franchise Marketing Resource now available: Discover how some of Australia’s leading franchise businesses build their brands and bottom lines

With this powerful new franchise marketing tool, you’ll:

• Gain access to an inside look at the franchise marketing of some of Australia’s best franchise brands – a rare treat!
• Hear franchise marketing experts share their experience from the front line
• See the approaches taken by leading franchise marketers 
• Learn the techniques used to get franchisee buy-in to local area marketing and national marketing campaigns
• Explore best practice franchise marketing examples from the big brands in franchising
• Learn how others analyse campaigns and which metrics they’ve found to be important to franchisees (and the bottom line)
• Understand the best approach to social media and how it can work for your brand
• Develop a greater understanding of tactical and guerrilla marketing and if and how it can fit with your franchise brand.

At the recent Franchise Marketing Forum 2010: Building brands and bottom lines, Australia’s leading franchise brands stepped delegates through their experiences, providing an inside look at franchise marketing campaigns, strategies and lessons learned.

Now you can access this franchise marketing expertise too – with the Online Franchise Marketing Resource.

Following the feedback from Franchise Marketing Forum 2010 delegates we’ve decided to provide the video recordings of the speaker presentations online to create greater access to this valuable resource.

How Does the Online Franchise Marketing Resource Help You?

With the unlimited, 12-month Online Franchise Marketing Resource subscription, you'll be able to view the Franchise Marketing Forum 2010 speaker presentations as often as you like. With this franchise marketing resource you’ll:

• Get an inside look in other franchise marketing departments.
• Access ten franchise marketing expert speaker video presentations online the were part of the recent Franchise Marketing Forum 2010: Building brands and bottom lines
• Share the videos with members of your team, to also increase their marketing skills 
• understand strategies used by big franchise brands and how effective they are
• learn new ways of conducting market research at no or low cost in-house
• discover new metrics and ways to report on campaign efficiency
• establish an effective social media strategy
• take an inside look at award-winning franchise marketing campaigns and the planning process

The online franchise marketing resource provides expert know-how to give you an understanding of the strategies leading franchise brands use to crank up their franchise marketing performance, which ultimately lead to more sales, conversions and profits.

Buy the Online Franchise Marketing Resource now.

With the Online Franchise Marketing Resource you’ll hear:

• Market research expert and Colmar Brenton Director Kathy Bensen reveals the changing consumer, Marketing 2.0, brand values for the new era and also touched on how marketers and franchise businesses can do their own market research, (which was also touched on by Eagle Boys Dial A Pizza founder Tom Potter).

• Tom Potter discuss how tactical and guerrilla marketing may not be suitable for all franchisees, as well as insights on guerrilla and other marketing tactics which worked for him. (Tom also acknowledged how marketing is the toughest job in franchising).

• Worldwide Online Printing National Sales and Marketing Manager Jan Timms step delegates through the local area marketing program she developed, which not only increased engagement, but also led to higher levels of compliance from franchisees. One of the keys to success of the local area marketing program, was how it tailored to the varying levels of franchisee ability and marketing prowess (or lack there of).

• Price Attack Marketing Manager Darren Gunton showed how easy it actually is to measure marketing effectiveness – one of the greatest challenges marketers often face – as well as the value and benefit of loyalty programs, and how easily they can be leveraged.

• Flight Centre Chief Marketing Officer Colin Bowman provided an inside look at a successful social media marketing campaign, discussing the key elements required to be successful in social media.

• Social media guru and Traffika Director Matt Forman, explained that having a Facebook page for your franchise is a tactic, not a social media strategy, which is where most businesses go wrong. Matt also shared 10 essential elements to social media success to get your online presence cranking.

• Insights into an award winning marketing campaign by Mr Rental, who shared insights into their campaign success and planning process. This was presented by Mr Rental Marketing Manager Teresa Conradie and Events and PR Manager Jodie Wilson.

This know-how and best practice shared at the Franchise Marketing Forum 2010, is now accessible to everyone – quickly and easily.

For the next 12 months you can gain unlimited access to the video presentations from the Franchise Marketing Forum 2010: Building brands and bottom lines for only $297.

You can share this resource with the members of your marketing team and view as many times as you like, for the one low price.

Here’s what some of the delegates, who sat-in on the Franchise Marketing Forum presentations had to say about the content:

• “By far the best source of franchising intelligence in Australia” – Ben MacPherson, Chief Marketing Officer, Pie Face.
• “Exceptional – all very highly qualified and credible speakers. Very results oriented.” – Vineeta Anuj, National Marketing Coordinator, The Coffee Club
• “Great presentations and extremely relevant and informative for anyone who works in the franchise sector” – Ben Tyers, Marketing Coordinator, Crust Pizzas
• “Fantastic – every speaker was relevant to every aspect of franchise marketing” – Andrew Levy, Marketing Manager, Viva Life Photography
• “This forum has provided some fantastic practical tips, potential ideas and real life examples that I can’t wait to take back to the office! Thank you!” – Alicia Mule, Franchise Development Manager, Aroma Café
• “Great to learn about what is happening in other franchises.” – Yvette Filatoft, Loyalty and Local Marketing Manager, Price Attack

Gain access to the Online Franchise Marketing Resource now to find out how it’s done!