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Franchise Research: Other Topics
The Asia-Pacific Centre for Franchising Excellence conducts a range of franchise research.
Our franchise research includes research into franchise conflict, Australian franchising, multi-unit franchising, international franchise expansion, New Zealand franchising as well as other diverse franchise topics.
Other franchise research topics include:
Branding and Marketing
- Weaven, S & Grace, D and Jones, R 2009, Exploring brand extensions in the context of Franchising, Australia and New Zealand Marketing Academy Conference, Melbourne.
- Wright, O & Frazer, L & Merrilees, B 2005, 'McCafe: The McDonald's co-branding experience', Journal of Brand Management, vol 14, no 6, pp.442-457.
- Merrilees, Bill & Frazer, Lorelle 2006, 'Entrepreneurial franchisees have hidden superior marketing systems', Qualitative Market Research: An International Journal, vol 9, no1, pp.73-85.
Franchisee Recruitment
- Wright, O & Weaven, S & Winzar, H 2009, What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory, Australia and New Zealand Marketing Academy Conference, Melbourne.
- Bennett, Stephen & Frazer, Lorelle & Weaven, Scott 2009, Is the franchising model attractive to independent small business operators?, International Society of Franchising Conference.
- Bennett, Stephen & Frazer, Lorelle & Weaven, Scott 2008, What prospective franchisees are seeking, International Society of Franchising Conference.
- Bennett, Stephen & Frazer, Lorelle & Weaven, Scott 2007, How can suitable franchisees be more successfully recruited?, Australia & New Zealand Marketing Academy Conference.
- Scott, Daryll & Frazer, L & Weaven, S 2006, Franchise unit success factors, Australian and New Zealand Marketing Conference, Brisbane.
- Heaney & Frazer 2005, Education Franchising in Australia: Can teachers be successful franchisees?, Australia & New Zealand Marketing Academy Conference.
Managing franchisees
- Weaven, S & Grace, D & Manning, M 2009, 'Franchisee Personality: An examination in the context of franchise unit density and service classification', European Journal of Marketing, vol 43, no 1/2, pp. 90-109.
Women in Franchising
- Weaven, S & Issac, J & Herington, C 2007 'Franchising as a path to self employment for Australian female entrepreneurs', Journal of Management and Organisation, vol 13, no 4, pp. 345-365.
- Weaven, Scott & Herington, Carmel 2006, 'Female Franchisors: How different are they from female independent business owners?', Academy of Marketing Science Review, vol. 2006, no.7.
- Weaven, Scott & Frazer, Lorelle & Merrilees, Bill 2006, The male dominated franchising environment fails to attract women, 3rd International Business Research Conference, Melbourne.
Support Services
- Grunhagen, Marko & DiPietro, Robin & Strassen, Robert & Frazer, Lorelle 2007, The effective delivery of franchise services: A comparison of U.S. and German support practices for franchisees, International Society of Franchising Conference.
- Merrilees, Bill & Frazer, Lorelle & Nathan, Greg 2005, Early stage franchisor-franchisee relationships, Australia & New Zealand Marketing Academy Conference.
- Frazer, Lorelle & Merrilees, Bill & Nathan, Greg 2006, The challenge of keeping experienced franchisees motivated, Academy of World Business Conference.
- Lim, Jolene & Frazer, Lorelle 2004, Exploring the link between goal congruence & satisfaction in the franchising channel, Academy of World Business Conference.
- Scott, Daryll & Frazer, Lorelle & Weaven, Scott 2004, Franchise unit success factors, Australia & New Zealand Marketing Academy Conference.
- Lim, Jolene & Frazer, L 2004, Matching franchisor-franchisee roles and competencies, International Society of Franchising Conference.
Sector Regulation
- Weaven, Scott & Frazer, Lorelle & Giddings, Jeff 2009, How can regulation be enhanced? New perspectives on the causes and continuation of franchising conflict in Australia, International Society of Franchising Conference.
- Lim, Jolene & Frazer, Lorelle 2002, 'Introducing Franchising Regulation: An analysis of the Australian Franchising Code of Conduct', Journal of Marketing Channels, vol10, no 2, pp.39-56.
Franchise Failure
- Frazer, Lorelle 2004, Messy Divorces: Power, dependence and commitment in the franchising relationship, Academy of World Business Conference.
- Buchan, Jenny & Frazer, Lorelle 2006, 'The Dominos effect: How Ansett Airlines' failure impacted on Traveland franchisees'.
Franchise Sector Growth
- Wright, Owen & Frazer, Lorelle 2004, The future of franchising in a mature sector: An Australian perspective, International Society of Franchising Conference.
- Weaven, Scott & Frazer, Lorelle 2005, Supporting elements and impediments to growth in a maturing franchising sector: New evidence from Australia, World Marketing Congress.
- See also Franchise Research: Franchising Australia.
Technology in Franchising
- Rao, Sally & Frazer, Lorelle 2005, 'The use of Internet-based Technologies in Australian Franchise Systems: A preliminary study'.
Building value in franchising
- Grace, Debra & Weaven, Scott (2011) 'An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction', Journal of Retailing. Scheduled for publication in 2011.
Other Franchise Research Areas
In addition to the above franchise research topics, the Asia-Pacific Centre for Franchising Excellence has a range of franchise research, including:
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