Asia-Pacific Centre for Franchising Excellence

Franchise and Small Business Survival eClass

Recent Centre research Survival of the Fittest: the performance of franchised versus independent small business during economic uncertainty and recovery* discovered that franchises and small businesses overlooked critical issues in their business management that may lead to business failure.

Contractual Understanding, Partnerships, Expectations, and Debt Levels were identified as being the most critical areas, yet it was revealed that most failed business owners were lacking in knowledge in one (or more) of these areas.

Knowing what these issues are before buying a franchise or small business is the best insurance you can give your business. Now, you can watch the four free animated eClasses below to improve your business management knowledge.

Franchise and Small Business Survival eClass Overviews

eClass 1: Contractual Understanding

Duration: 8 minutes 38 seconds  

You’ll learn:

  • What a contract is, and what prospective business owners should look out for
  • How to understand two of the most important agreements in business and franchising: Franchise Agreements and Lease Agreements

Download the eClass 1: Contractual Agreements transcript  (56KB PDF)


eClass 2: Expectations

 Duration: 9 minutes 35 seconds

You’ll learn:

  • Expectations of business owners when buying their business or franchise
  • Expectations to be managed in a business or franchise
  • Expectations of your customers
  • Mutual expectations between franchisee and franchisor

Download the eClass 2: Expectations transcript  (57KB PDF)


eClass 3: Debt

Duration: 8 minutes 5 seconds

You'll learn:

  • What debt is
  • What debt does for a business
  • How much debt is enough
  • Sourcing debt

Download the eClass 3: Debt transcript  (58KB PDF)


eClass 4: Partnerships

Duration: 7 minutes 46 seconds

You’ll learn:

  • Why should prospective business owners consider a partnership?
  • How to keep the relationship healthy
  • Issues to address when entering a partnership
  • The risks that come with partnership

Download the eClass 4: Partnerships transcript (55KB PDF)

The next step: If our eClasses have struck a chord and you’d like to learn more about getting established in franchising or small business, make sure you check out our Franchise Business Management Essentials online program.

*The 'Survival of the Fittest Research' funded by the Australian Research Council, The Treasury, and Franchise Council of Australia.

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