The Franchise Centre

LAM, Branding and Cloud Marketing Workshops

LAM, Branding and Cloud Marketing Workshops


Date: Thursday October 26, 2017

Time: 12.30-2.30pm (Workshop 1) and 3.00-5.00pm (Workshop 2). Registration from 12.00pm, afternoon tea provided.

Where: Griffith University South Bank Campus, 31 Sidon Street, South Brisbane

 

How do you empower franchisees with the resources and tools to conduct local area marketing (digital) and social media in a simple way that is brand controlled and complies with national guidelines?

Register for the full-day Franchise Marketing Forum on Friday October 27 and receive a complimentary invitation to the digital marketing workshops on Thursday October 26.

This event preceding the Franchise Marketing Forum delivers greater value to attendees via two dedicated workshops on local area marketing (digital), branding and cloud marketing.

Learn how to optimise your digital communications with Billy Bowyer and Scotty Thomas from Epicuest. Their workshop will show you how to employ beacons to alert local traffic walking by your outlets and execute local email and sms campaigns.    

Learn from brand and marketing experts Ash Thompson and David Barzilay from Outfit, their workshop will provide franchise marketing personnel with invaluable advice and insights on how to effectively execute local area marketing campaigns (digital) and social media.

 

Register here >>

 

Workshop 1: Epicuest Workshop - CXO – is the new black!

'Customer Experience Optimisation' is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. In this interactive workshop we’ll explore the digital world of marketing and communication and how you can create a customer experience with in your own business comparable to Virgin and Apple.

  1. Why should I care about Digital Marketing?
  2. Beacons – the ‘Pokemon Go’ for Business!
  3. Is Email Dead?
  4. SMS - Marketing vs Messaging?
  5. Local Campaigns – Home is where the heart is.
  6. “They did what to our logo?!” Maintaining Brand Integrity

 

Workshop 2: Outfit Workshop - Marketing Campaigns: from National to Local

The Outfit team will take you through an interactive session to uncover the challenges with localising national campaigns to your franchise network, and showcase solutions to streamline your marketing processes.

Based on Outfit’s experience with franchises, you can reduce your marketing production costs up to 65% by creating efficiencies, simplifying your workflow and using the right tools for the job.

During times when transparency with the marketing budget is a no-brainer, the discussion with and advice from the Outfit team comes in handy for all franchisors, in particular those willing to grow their franchise network.

Takeaway

Outfit has kindly offered trial accounts to their brand management platform to all franchise brands attending their workshop. You can’t miss this one out!


Four reasons why you need to attend the workshops:

  1. Automation with marketing campaigns and technology is becoming more common with different platforms and these platforms can take the stress out of conducting digital campaigns for franchisors. Learn how to employ top down campaigns from the cloud that appear local when they arrive in news feeds and inboxes.    
  2. Franchise brands are facing crossroads in relation to brand consistency and adaptability. Do they lock down the brand and enforce the guidelines and miss opportunities? Or do they take a looser approach with franchisees and risk potentially damaging the brand? Learn how you can achieve both, local area marketing autonomy for franchisees, while controlling brand consistency. 
  3. Speed of campaign execution and integration across multiple platforms are some of the benefits of digital campaigns, not to mention the improvements in results possible with good analytics and machine learning. Learn how to enhance your campaign speed and results in the digital world.
  4. The numbers of people using social media is increasing and franchisors who can effectively engage with people on social media will naturally grow business, see social traffic estimates below. Learn how to start small, then test and measure for continued improvement.

 

Social Media Statistics Australia – July 2017

  1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
  2. YouTube – 15,500,000 UAVs
  3. WordPress.com – 5,500,000
  4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
  5. WhatsApp – 4,500,000 Active Australian Users
  6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
  7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
  8. Tumblr – 3,800,000
  9. Twitter – 3,000,000 Monthly Active Australian Users approx
  10. Tinder – 2,700,000 Australian users (my estimation)
  11. TripAdvisor – 2,600,000
  12. WeChat - 2,500,000 Monthly Active Australian Users approx – (my estimation)
  13. Yelp – 1,500,000
  14. Blogspot- 1,300,000
  15. Flickr – 480,000
  16. Pinterest – 290,000
  17. Reddit – 100,000
  18. MySpace – 80,000
  19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
  20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)

Source: Social Media News
Other Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services). My estimation is David Cowling’s estimation. David Cowling: is editor and founder of SocialMediaNews.com.au.

 

Australian Facebook Users as a Percentage of the Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians. Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population (approximately):

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Source: Social Media News

Presentation Outlines 

 

When: Thursday October 26, 2017

 

Time What Who
12:00pm

Registration

 
12:30pm

Epicuest Introduction/Welcome

Billy Bowyer, Scotty Thomas
12:40pm
  • CXO – is the new black!
  • 'Customer Experience Optimisation'
  • Why should I care about Digital Marketing?
  • Beacons – the ‘Pokemon Go’ for Business!
  • Is Email Dead?
  • SMS - Marketing vs Messaging?
  • Local Campaigns – Home is where the heart is.
  • “They did what to our logo?!”  Maintaining Brand Integrity

Billy Bowyer, Scotty Thomas

 

2.15pm Questions and closing

 

2.30pm

Presentation end

 
2.30pm

Afternoon Tea

 
3:00pm

Outfit Introduction/Welcome 

Ash Thompson, David Barzilay
3.10pm
  • Marketing Campaigns: from National to Local
  • Run real-time survey, anonymously, with all participants
  • Enquire about marketing production process 'from paddock to plate', from national to local
  • Discuss how the process should look like for growing franchise systems
  • Uncover main challenges and risks
  • Showcase how Outfit solves these
  • Offer trial accounts to all participating brands at the end
Ash Thompson, David Barzilay
4:45pm Questions and closing  
5:00pm

Presentation end

 
  Networking  
 

Workshop 1 - 12.30 to 2.30pm

Epicuest - Local area digital marketing for national brands, franchises and buying groups

A digital marketing and communication platform that is scalable, reliable and easy to use. More information.

 

Workshop 2 - 3.00 to 5.00pm

Outfit - A brand automation platform for valuable brands

Empower your teams to produce more high quality marketing material in less time, without compromising your brand. More information.

 

Speaker Bios

 

Epicuest - Local area digital marketing for national brands, franchises and buying groups

A digital marketing and communication platform that is scalable, reliable and easy to use. More information.

 

Billy Bowyer

Billy BowyerBilly Bowyer is the Co-founder and Chief Technical Officer at Epicuest. Billy has a strong background in Digital Strategy, Email Marketing, Integrated Marketing, and Branding & Identity. Billy has helped over 100 businesses to succeed online and has launched multiple online businesses of his own. You can reach Billy Bowyer on LinkedIn.

 

Scotty Thomas

Scotty ThomasScotty Thomas is the Co-founder and Chief Executive Officer at Epicuest. After a distinguished 17 year career with Qantas, Scotty left the corporate world to pursue his desire to run his own digital Media and Web Design business, and has remained at the forefront of digital strategy and technology ever since. You can reach Scotty Thomas on LinkedIn.

 

Outfit - A brand automation platform for valuable brands

Empower your teams to produce more high quality marketing material in less time, without compromising your brand. More information.

 

Ash Thompson

Ash ThompsonA blend of interests and natural curiosity has landed Ash right in the middle of all the fun at Outfit. In her role as Head of Customer Success, Ash understands product development, marketing, brand strategy, and that simple question of “How can we do it better?” You can reach Ash on Linkedin.

 

David Barzilay

David BarzilayDavid is the senior hands-on marketer at Outfit. A strong advocate for integrating digital with above-the-line marketing, David believes every customer and staff should be a brand ambassador. You can reach David on LinkedIn.