LAM, Branding and Cloud Marketing Workshops
Date: Thursday October 26, 2017
Time: 12.30-2.30pm (Workshop 1) and 3.00-5.00pm (Workshop 2). Registration from 12.00pm, afternoon tea provided.
Where: Griffith University South Bank Campus, 31 Sidon Street, South Brisbane
How do you empower franchisees with the resources and tools to conduct local area marketing (digital) and social media in a simple way that is brand controlled and complies with national guidelines?
Register for the full-day Franchise Marketing Forum on Friday October 27 and receive a complimentary invitation to the digital marketing workshops on Thursday October 26.
This event preceding the Franchise Marketing Forum delivers greater value to attendees via two dedicated workshops on local area marketing (digital), branding and cloud marketing.
Learn how to optimise your digital communications with Billy Bowyer and Scotty Thomas from Epicuest. Their workshop will show you how to employ beacons to alert local traffic walking by your outlets and execute local email and sms campaigns.
Learn from brand and marketing experts Ash Thompson and David Barzilay from Outfit, their workshop will provide franchise marketing personnel with invaluable advice and insights on how to effectively execute local area marketing campaigns (digital) and social media.
|Register here >>|
Workshop 1: Epicuest Workshop - CXO – is the new black!
'Customer Experience Optimisation' is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. In this interactive workshop we’ll explore the digital world of marketing and communication and how you can create a customer experience with in your own business comparable to Virgin and Apple.
- Why should I care about Digital Marketing?
- Beacons – the ‘Pokemon Go’ for Business!
- Is Email Dead?
- SMS - Marketing vs Messaging?
- Local Campaigns – Home is where the heart is.
- “They did what to our logo?!” Maintaining Brand Integrity
Workshop 2: Outfit Workshop - Marketing Campaigns: from National to Local
The Outfit team will take you through an interactive session to uncover the challenges with localising national campaigns to your franchise network, and showcase solutions to streamline your marketing processes.
Based on Outfit’s experience with franchises, you can reduce your marketing production costs up to 65% by creating efficiencies, simplifying your workflow and using the right tools for the job.
During times when transparency with the marketing budget is a no-brainer, the discussion with and advice from the Outfit team comes in handy for all franchisors, in particular those willing to grow their franchise network.
Outfit has kindly offered trial accounts to their brand management platform to all franchise brands attending their workshop. You can’t miss this one out!
Four reasons why you need to attend the workshops:
- Automation with marketing campaigns and technology is becoming more common with different platforms and these platforms can take the stress out of conducting digital campaigns for franchisors. Learn how to employ top down campaigns from the cloud that appear local when they arrive in news feeds and inboxes.
- Franchise brands are facing crossroads in relation to brand consistency and adaptability. Do they lock down the brand and enforce the guidelines and miss opportunities? Or do they take a looser approach with franchisees and risk potentially damaging the brand? Learn how you can achieve both, local area marketing autonomy for franchisees, while controlling brand consistency.
- Speed of campaign execution and integration across multiple platforms are some of the benefits of digital campaigns, not to mention the improvements in results possible with good analytics and machine learning. Learn how to enhance your campaign speed and results in the digital world.
- The numbers of people using social media is increasing and franchisors who can effectively engage with people on social media will naturally grow business, see social traffic estimates below. Learn how to start small, then test and measure for continued improvement.
Social Media Statistics Australia – July 2017
- Facebook – 17,000,000 Monthly Active Australian Users (steady)
- YouTube – 15,500,000 UAVs
- WordPress.com – 5,500,000
- Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
- WhatsApp – 4,500,000 Active Australian Users
- LinkedIn – 4,200,000 Monthly Active Australian Users approx
- Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
- Tumblr – 3,800,000
- Twitter – 3,000,000 Monthly Active Australian Users approx
- Tinder – 2,700,000 Australian users (my estimation)
- TripAdvisor – 2,600,000
- WeChat - 2,500,000 Monthly Active Australian Users approx – (my estimation)
- Yelp – 1,500,000
- Blogspot- 1,300,000
- Flickr – 480,000
- Pinterest – 290,000
- Reddit – 100,000
- MySpace – 80,000
- Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
- RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
Source: Social Media News
Other Stats Source: Vivid Social – Social Media Agency.
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services). My estimation is David Cowling’s estimation. David Cowling: is editor and founder of SocialMediaNews.com.au.
Australian Facebook Users as a Percentage of the Total Population
According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians. Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.
Penetration of the Australian Population (approximately):
- 7 in 10 Australians use Facebook
- 1 in 2 Australians use Facebook on a daily basis
- 1 in 2 Australians use YouTube
- 1 in 5 Australians use Instagram
- 1 in 6 Australians use Snapchat
Source: Social Media News