Franchise Research: Franchising New Zealand
The Franchising New Zealand research provides the only systematic collection of data on New Zealand franchises.
The Franchising New Zealand 2012 report provides a snapshot of the health, size and dynamics of the sector in 2012, as well as comparisons from Franchising New Zealand 2010 research findings.
The Franchising New Zealand research is conducted in partnership by the Asia-Pacific Centre for Franchising Excellence and Massey University and sponsored by the Franchise Association of New Zealand, Westpac, The Franchise Coach and Hayes Knight Accountants.
The research team includes:
- Asia-Pacific Centre for Franchising Excellence Director Professor Lorelle Frazer
- Massey University School of Economics and Finance Senior Lecturer Dr Susan Flint-Hartle
- Asia-Pacific Centre for Franchising Excellence Deputy Director Associate Professor Scott Weaven.
The research draws some cross Tasman analysis of franchising, noting similarities experienced by the Australian franchise sector, revealed through the Franchising Australia research series.
Similar to the Centre's Pre-Entry Franchise Education Program to assist potential franchisees when buying a franchise there is now a program available through the Franchise Association of New Zealand for people interested in buying a franchise in New Zealand. More information on the New Zealand program.