International Franchising Research
The Asia-Pacific Centre for Franchising Excellence is conducting franchise research to help the international expansion of franchise systems.
The Centre's international expansion franchise research looks at a range of aspects, from time spent franchising before expanding, international expansion model choices and why, international destinations, case studies and more.
International Franchising research reports
- Aliouche, Hachemi & Schlentrich, Udo & Frazer, Lorelle 2010, International Expansion Modelling: Application to U.S. and Australian Franchise Firms, International Society of Franchising Conference, June 8-9, Sydney.
- Merrilees, Bill & Frazer, Lorelle 2008, Managing the risk for international expansion, International Society of Franchising Conference.
- Frazer, Lorelle & Merrilees, Bill & Bodey, Kelli 2007, 'Franchisors do their homework before entering international markets: Experiences from the Australian franchising sector', International Entrepreneurship and Management Journal, vol 3, pp.437-452.
- Merrilees, Bill & Frazer, Lorelle 2006, International franchising success factors: front end risk management, Australia & New Zealand Marketing Academy Conference.