The Franchise Centre

Learn management strategies and tactics behind successful chains from franchise leaders

The Franchise Management Forum brings together franchise founders and senior franchisor executives to share the latest developments, research and methods to grow networks, as well as profits for both franchisees and franchisors.

Learn from real case studies, and discover strategies and tactics to benefit your brand.

With presentations from franchise brands that are internationally recognised to emerging brands that are poised for growth, the Franchise Management Forum is specifically designed to engage participants in best practice franchise management, and encourage high-level strategic thinking in current and future franchise leaders.

Jointly presented by the Asia-Pacific Centre for Franchising Excellence and the Franchise Advisory Centre since 2009, these Forums consistently deliver high-level franchise learning in a practical and meaningful way.

If you’re part of the management executive in your network, you need to add this Forum to your list of annual professional development activities.

Participants are eligible for Franchise Council Australia’s Certified Franchise Executive Program Education Credits for completing Griffith University’s APCFE Franchise Management Forum.

An essential professional development event for franchise leaders:

  • Informative presentations with strategies and tactics from five successful franchise brands;
  • Interactive Open Exchange round-table discussion with franchise experts and peers debating industry "Hot Topics";
  • Face-to-Face networking opportunities with seasoned management professionals and peers over lunch, breaks and the Open Exchange session;
  • Learn franchise growth strategies and techniques you can apply to get results with fewer people and limited budgets;
  • Interaction with colleagues sharing successful management tactics and tools to inspire and hone your franchise management skills;
  • Post-event join the Linkedin Management Forum Attendees group to stay informed. 


  • Brisbane   
  • Friday, 23 June 2017 
    $495 per person for single registrations;
    $445 per person if two or more people from same organisation booked & paid together.  

*Prices shown are Australian, and will differ slightly for New Zealand bookings.

To express your interest to join the Forum in 2018, please contact Kerry Miles at

The Program:

The program is designed to boost the knowledge and future effectiveness of senior franchise management in their complex and challenging role by providing insights into real issues and real problems faced by other franchise brands.

2017 Franchise Management Forum Program >>

2017 Franchise Management Forum Speaker Profiles >>

2017 Franchise Management Forum Brochure >>

Who Attends 

The Franchise Management Forum is suitable for any franchisor personnel with executive responsibilities, including:

  • Franchisor CEO’s, CFO’s and founders with key strategic responsibilities;
  • Master franchisees and State managers;
  • Directors and general managers;
  • Operations, field and business development managers;

Date & Venue:

8.40am-5.00pm, Friday June 23, 2017

Sofitel Brisbane Central

249 Turbot Street, Brisbane QLD 4000 (near Central Station)

Followed by networking drinks
(Registration from 7:45am-8.40am)

View Google Map


  • Arrival beverages, morning/afternoon tea-break and lunch catering;
  • Networking drinks;
  • A complimentary management workshop, June 22;
  • Participants earn Certified Franchise Executive (CFE) credits for this workshop as allocated by the Franchise Council of Australia;
  • Forum participation certificate.

Bonus Workshop:

Thursday, June 22, 2017

The Management Forum attendees are invited to attend a complimentary management workshop to learn about ‘Real Time Management Information Systems’ presented by BDO Australia (Audit I Tax I Advisory). A ½ day session is planned with the specialists in franchise MIS systems for reducing risk. Click here for more information >>

Event Sponsors: 

Thank you to the Management Forum sponsors: 

FoundU - people operations platform for compliance, onboarding, rostering and payroll. 


Refund Policy:

View the Franchise Management Forum cancellation policy here.


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Keynote Speakers


Franchise Management Forum 2017

2017 Franchise Management Forum Speaker Profiles >>

  • Multi-branding to maximize opportunities and growth by Serge Infanti, Managing Director, FoodCo (Jamaica Blue, Muffin Break)
  • Building a national wellness chain from scratch: The Endota Story by Melanie Gleeson, Founder & CEO, Endota Spa
  • The rise and fall of Eagle Boys, and the lessons for all franchisors by Tom Potter, Franchise Entrepreneur & Founder, Eagle Boys Pizza
  • Managing joint employer risks if franchisors are to be held liable for franchisees' workers by Derek Sutherland, Special Counsel, HWL Ebsworth Lawyers
  • How to build a major food brand with a social purpose: The Zambrero story by Karim Messih, CEO, Zambrero
  • Parallel franchising and the role of new brands in one of Australia's oldest networks by Peter Camphin, State Director, Ray White Real Estate

Franchise Management Forum 2016

  • Growth and succession planning for franchisors: Understanding the need for succession planning, identifying growth opportunities in current & new markets and more by Richard Thame, CEO, Fastway Couriers
  • Creating support systems that deliver for franchisees: What makes service franchising different, the evolution of support during a franchisee’s tenure and more by Paul Robinson, Director & former CEO, VIP Home Services
  • Creating a healthy franchise culture: The importance of health in a franchise network, recruiting franchisees with the right cultural “fit” and more by Jason Smith, Founder & CEO, Back In Motion Health Group
  • Maximising franchisor efficiencies through multiple brands: Why multi-brand? What support resources can be shared across brands and more by Stan Gordon, Founder & CEO, Franchised Food Company (Cold Rock and more)
  • Rebuilding franchisee trust and public confidence: Acknowledging the problems of the past, dealing with residual issues and more by Kevin Waite, CEO, Pie Face
  • Industry rationalisation and merging support operations: Identifying opportunities for suitable mergers & acquisitions, striking a deal and more by Ian Martin, CEO, Asian Restaurant Concepts (Noodlebox & Wokinabox)

Franchise Management Forum 2015

  • After the collapse: How Pie Face has emerged from administration and is rebuilding its business model, by Kevin Waite, Chief Executive Officer, Pie Face
  • Breaking through franchising’s glass ceiling: Insights from Australia’s youngest female franchisor, by Tina Tower, CEO, Begin Bright (& 2014 Telstra Young Business Woman of the Year winner)
  • International retail trends and how these will impact Australian franchisors, by Jack Hanrahan, Retailer Relations Manager, Westfield
  • How will the application of Unfair Contracts legislation affect franchise agreements? By
    Derek Sutherland, Special Counsel, HWL Ebsworth Lawyers, Alicia Hill, Principal, McInnes Wilson Lawyers
  • Working with boards: Why a board is necessary for the future growth and survival of your business, by Tom Potter, Founder, Eagle Boys and Chairman, Burger Urge
  • Maximising the efficiency of a franchisor’s management team and improving network performance results, by Bruce Myers, former CEO, Lenards

Franchise Management Forum 2014

  • Change or Die: The stark choice faced by pharmacies, and the lessons for other franchise brands, by Anthony White, CEO, Terry White Chemists
  • Franchising Update Proposed Changes to the Code – Part 1, by Derek Sutherland, Special Counsel, HWL Ebsworth Lawyers
  • Franchising Update Proposed Changes to the Code – Part 2, by Alan Bates, Corporate Lawyer, Lenards
  • Administering The Franchising Code – Recent ACCC Activities and Future Enforcement, by Dr Michael Schaper, Deputy Chairperson, Australian Competition & Consumer Commission
  • Penalties, franchisee votes and good faith: What the new Franchising Code of Conduct means for you – Q&A, by Derek Sutherland, Alan Bates, Dr Michael Schaper
  • Innovation & technology: Redesigning processes and business models to maximise new opportunities, by David Bruckshaw, Managing Director, Superfinish Express
  • Managing rapid growth: How to support a fast-growing network, by Deb Farnworth-Wood, CEO, Australian Skin Clinics
  • Franchisor exit planning: The advantages of a management buyout, by Michael Davoren, Managing Director, RE/MAX Australia

Franchise Management Forum 2013

  • How to create a dynamic franchise culture from scratch in a corporate giant, by Peter Baily, Director, Franchising & Acquisitions, Luxottica (franchisor of OPSM, Laubman & Pank),
    Simon Thiessen, Director, The Real Learning Experience
  • How recommended changes to the Franchising Code of Conduct could affect your network, by Dr Michael Schaper, Deputy Chair, Australian Competition & Consumer Commission,
    Derek Sutherland, Special Counsel, HWL Ebsworth Lawyers,
    Dr Elizabeth Spencer, Associate Professor of Law, Bond University,
    Simon Young, Franchise lawyer
  • Growth challenges for mature brands: Multi-branding and international expansion, by Jan Brejcha, Central Europe Business Development Manager Austrade
  • Franchise innovation and technology trends to watch, by Lorelle Frazer, Director, Asia-Pacific Centre for Franchising Excellence, Sharon Morgan, Group Online Learning Manager, Quick Service Restaurant Holdings (Red Rooster, Oporto & Chicken Treat),
    Peter Dable, Marketing Manager, The Cheesecake Shop,
    John Pascoe, General Manager, Battery World
  • Niche Franchising: How to survive pioneering a new segment, by Sandy Carrington, Director, Fitness & Dance, Gary Shearer, Managing Director, SafetyQuip
  • Franchise Recruitment: How to double the size of your network, by Paul Liccione, National Franchise Manager, Resi Mortgage Corporation,
    Nick Avgerinos, National Franchise Development Manager, The Cheesecake Shop 
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Past Forums:

Past Forums have included speakers from some of Australia’s biggest brands discussing current and topical issues, as well as key breakthroughs in the growth and development of their systems.

See below for details of speakers and topics from past Forums:

2016 – Support and Succession Planning;
2015 – Growth & Performance;
2014 – Guide your Network through Fundamental Change;
2013 – Achieve More for your Brand and Franchisees;
2012 – Building Better Systems;
2011 – Rebuilding Franchise Profits;
2010 – Making the Most of Change;
2009 – How the Best Thrive in any Environment.

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Open Exchange Session:

A key feature of each Forum is the Open Exchange session, in which all delegates participate in a facilitated discussion on five current marketing hot topics. Four of these topics are determined in advance, and the fifth topic is decided by the group on the day, so that the Forum’s content is customised to suit its participants.

Not only is this highly engaging and creates high-level exchanges among participants, but the learning outcomes are also summarised and provided to participants after the Forum as a learning resource.

See 2016 Open Exchange Summaries


Open Exchange topics 2017:

  1. How to get franchisees to embrace new technology and IT systems;
  2. Benchmarking systems franchisors use to compare franchisees’ sales, costs and profits;
  3. How to recruit, retain, reward and motivate field support personnel;
  4. The role of an external board in improving franchisor governance, risk management and strategic planning.
  5. (To be determined by the audience on the day).


Past Open Exchange topics have included:

  • The advantages and disadvantages of having multiple-unit franchisees;
  • Franchisees are demanding more support, then complain when they get it. What’s the solution?
  • Who owns the customer database, and why is this important anyway?
  • Recruitment, training and support issues for franchisees from non English-speaking backgrounds.
  • How do we manage our online reputation when franchisees make comments about gay marriage or other controversial issues?
  • What incentives can we use to get all outlets and their staff to really drive local area marketing?
  • How can we attract and retain quality marketing staff who will stay for longer than two years?
  • How to establish, manage and maximise the benefits of a marketing advisory committee made up of franchisees or other stakeholders?

By providing an environment in which frank and open discussion occurs, Forum participants learn from each other while at the same time building relationships for ongoing networking and future exchange.

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2016 Testimonials

Always good to network and pick up on different initiatives. Very good.
- Tammy Ryder, General Manager – People, Minor DKL Group

Lots of good practical knowledge provided.
- Gordan Martin, Head of Operation, Anytime Fitness Australia (Collective Wellness)

Good content, excellent speakers.
- Dianna Woods, Marketing Manager, Steelx

I think all were really good and interesting presentations. Was good to talk topics with others.
- Belinda Waters, GM Franchise Services, RFG

Great topics, was attracted to the real life examples.
- Dave Anderson, State Operations Manager, Yum Restaurants

It was extremely interesting and helpful, a good place to meet and talk to experienced franchisors.
- Michael Marinos, Franchisor, Billy Baxters

It was informative and entertaining and I was attracted to networking and different perspectives.
- Filipe Barbara, CEO, Gelatissimo

Excellent opportunity to meet like-minded people. Great job.
- Kevin Waite, CEO, Pie Face

Relevant content. Love the breakout sessions.
– Adam Pretorius, National Operations Manager, Pizza Hut.

Extremely relevant content / enjoyable format and speakers.
– Warren Jack, Manager – Policy Development, Australia Post.

Well organised, efficient event with a great amount of topics covered in one day.
– Chris Willis, Operations Manager, Gelatissimo.

Excellent presentations with extremely relevant insights in today’s evolving franchise landscape.
– Alex Forbes, National Network Development Manager, Battery World.

Excellent and very relevant. A lot of take away gold.
– Michelle Foxwell, Director, Seal-A-Fridge.

Can’t wait for the next one!
– Delena Farmer, National Recruitment Manager, Spanbild.

The speakers were sensational.
– Greg Leslie, Franchisee, Battery World.

Deals with topical issues to help decision-makers. Always thought-provoking and relevant.
– Ian Harkin, Franchising & Business Development Manager, Magnetite.

Great opportunity to share information and experience.
– Sandy Carrington, Managing Director, Fitness & Dance.

Especially if you’re new to franchising YOU MUST ATTEND!
– John Sanders, CEO, Hydrokleen Australia.

Great day. Good learning points and networking.
– Deb Farnworth-Wood, CEO, Australian Skin Clinics

Attending these sorts of events is critical for our growth as a franchise system and for my growth as a franchisor.
– Simon Thiessen, CEO, The Real Learning Experience

This forum has provided some fantastic practical tips, potential ideas and real life examples that I can’t wait to take back to the office! Thank you!
– Alicia Mule Franchise Development Manager, Aroma Café

Great forum.
- Damien Paull, CEO, Franchise Council Australia

Excellent, good value for money. Quality of speakers, topics and presentations were the key.
- Randall Bryson, Partner, BDO

Great P.D. and franchise information. A must attend event.
- Elizabeth Gillam, Director, Franchise Success

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Sponsorship Opportunities:

Get access to network with senior level franchise management at the Franchise Management Forum. Sponsorship packages are available to select organisations, please email with a sponsorship kit request for more information.

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