The Franchise Centre

Discover the soul of fast growing food franchise at upcoming Forum

By Centre Contributor

Discover the soul of fast growing food franchise at upcoming Forum

From its first store opening in 2011, Soul Origin is now one of the rising stars on Australia’s franchise scene. The healthy fast food franchise recently celebrated its 75th store opening and has plans to reach the 100 store milestone by the end of the 2018 financial year.

The soul of this impressive franchise success story will be showcased in a keynote address at the 2017 Franchise Marketing Forum to be held in Brisbane on Friday 27 October.

Click here to register for Franchise Marketing Forum 2017 »

Monica Grzesiak, National Marketing Manager of Soul Origin, will deliver a keynote address to attendees at the Forum on the topic of ‘Managing rapid growth and accelerating demand’.

A finalist in the Franchise Council of Australia’s Franchise Woman of the Year 2017 awards, Monica joined Soul Origin in September 2016 and is steering the chain’s marketing as it accelerates towards its 100th store opening.

Her Forum presentation will address:

  • Marketing challenges and opportunities in a rapidly growing brand
  • The rise of healthy fast food and changing consumer demands
  • The role of social media in connecting consumers to food
  • Sustainability as a core brand value and a point of difference
  • Aligning with other brands to increase marketing effectiveness

This is sure to be one the highlights of this year’s Forum as Monica provides a unique behind the scenes look at the systems and strategies driving one of the fastest growing QSR franchises in Australia.

The Asia-Pacific Centre for Franchising Excellence is proud to have a long association with Soul Origin. We have been involved since the very beginning of their franchise journey, including pre-entry guidance prior to the launch.

Since then, the Soul Origin team have been regular attendees at our Forums and have undertaken numerous courses and workshops across the full spectrum of our educational offerings.

The annual Franchise Marketing Forum, jointly organised by the Franchise Advisory Centre and the Asia-Pacific Centre for Franchising Excellence, features some of Australia’s leading franchise marketers examining the biggest trends, threats, challenges and opportunities in franchising marketing and the strategies being employed by their brands.

In addition to Monica Grzesiak of Soul Origin, other keynote speakers confirmed for this year’s Forum include: Darren Gunton, General Manager Marketing of Total Tools; and Kendall Meijer, National Marketing Manager, and Maree Magdas, Corporate Marketing Manager, of Just Cuts.

The Forum will also include the interactive Open Exchange session, tackling some of the biggest issues in franchise marketing; a presentation by David Campbell on trends in franchise marketing funds, including the release of the first Marketing Fund Benchmark Survey; and a special group discussion on franchise recruitment marketing.

The full-day program brings together leading franchise marketers in a unique, open and collaborative environment with plenty of practical takeaway learnings that can be applied to your franchise business.

Don’t miss this year’s action-packed 2017 Franchise Marketing Forum.

Click here to register for Franchise Marketing Forum 2017 »

For more information, contact: franchising@griffith.edu.au

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