Vietnam’s healthy economy, which has been growing in leaps and bounds in the last decade, and a huge mainly-young population of 94 million (65% of Vietnam’s population is under 30 years old), means more and more people and corporations have shown a strong interest in franchising. Although certain ‘early birds’ in the 1990s like Texas Chicken (at that time franchised to an Indonesian company to operate in Vietnam) and some other ice cream ... read more
What’s happening in Asian franchising? Your opportunity for a one-to-one meeting: Albert Kong, Centre Board Member.
The rapidly-growing markets of Asia hold plenty of appeal for ambitious franchisors, but the challenges they face are just as plentiful as the opportunities. Many Australian franchises have tried and failed in the hope of cracking the alluring markets of Asia, and even some of the world’s biggest franchise brands have struck trouble there. There are also success stories and the sheer size of the markets on offer in Asia make them hard to ignore, ... read more
&nbsp; With its enormous population and huge growth potential, China has long been one of the world’s most appealing markets for franchisors. But it also remains one of the most challenging. Many franchise brands have tried and failed in China and even some of the biggest continue to face new challenges. We have previously examined the topic of international franchise expansion into China, and we feel it is worth revisiting given some of the interesting moves ... read more
Overwhelming the customer who steps inside your store with an experience and level of service that is out of the ordinary is the key to survival and success for retailers. This was the key takeaway message that Michael Sherlock, Adjunct Professor at the Asia-Pacific Centre for Franchising Excellence, gained from the recent ReCon global retail real estate conference in Las Vegas, USA. Mr Sherlock said giving the customer what they want – a unique in-store experience and attentive service that they can’t get online – was the dominant ... read more
The emerging South East Asian nation of Myanmar has been on the radar of international franchisors for the past five years but they have yet to make a big impact on the ground and there are still huge opportunities for growth, according to franchising expert Michael Sherlock - image Shwedagon Pagoda Temple, Yangon. Michael, an Adjunct Professor at the Asia-Pacific Centre for Franchising Excellence, has just returned from a visit to Myanmar and reports sighting only a limited local presence from large franchise brands, although he suspects plenty of preparatory ... read more