The Franchise Centre

Express your interest in future international franchise delegations

By Kerry Miles

Express your interest in future international franchise delegations

Our first international franchise delegation to China was a great success and we would love to hear your ideas and interest in future destinations for similar trips.

We led a special franchise delegation to the key China growth cities of Shanghai and Chongqing in late October and early November with on the ground access and insights to local franchise systems, innovations, trends, contacts and opportunities.

The short, sharp and franchise-focussed trip, covering just 4 nights and 5 days, generated very positive feedback from all attendees who saw things and meet people they never would on their own, with the benefit of a translator and travelling alongside their franchising peers.

If you couldn’t make it, you really missed out as everyone learnt a lot in a short space of time and returned home with greatly enhanced knowledge and understanding of the highly attractive yet highly challenging Chinese growth market.

Express your interest in future franchise delegations »

Following the success of this first international franchise delegation, we are now turning our attention to other overseas markets where franchisors would be keen to ‘dip a toe in the water’ to assess firsthand the expansion potential for their brand.

We have already received suggestions on India and the Middle East as future delegation destinations and would welcome further feedback and ideas on these and other international markets on the radar of Australian franchisors and franchise management professionals.

Where would you like to visit to learn more about their franchising environment and potential for franchise expansion?

Let us know your thoughts and we can determine the most desired destination for our next tailored international franchise fact-finding mission.

To share your ideas and express your interest in future franchise delegations, contact Kerry Miles on email k.miles@griffith.edu.au.

Express your interest in future franchise delegations »

Joint liability starts this Friday – here are some actions you can take Kerry Miles is the General and Business Manager for the Franchise Centre at Griffith University and has over 15 years of experience in the franchise sector. She is responsible for developing franchise educational products and events and is the editor of the Centre's enewsletter.

Graduate Certificate in Franchising: Make an enterprising start with a postgraduate qualification beside you - learn more