Asia-Pacific Centre for Franchising Excellence

2017-08-29 13:16:00
  Marketing leaders from national franchise brands Total Tools, Just Cuts and Soul Origin are among the keynote speakers confirmed for this year’s Franchise Marketing Forum. The annual Franchise Marketing Forum, to be held in Brisbane on Friday 27 October, will once again bring together a diverse collection of leading franchise marketers in an open and collaborative learning environment. This year’s program is shaping up as one not to miss with ... read more
2017-08-28 15:38:12
Introduction A strong brand is an essential part of franchise success, not only to retain loyal customers but to attract new franchisees. Ahead of the APCFE Franchise Marketing Forum on October 27, the franchise branding experts behind the automation platform Outfit are sharing the five criteria your most savvy potential franchisees check for when assessing franchise brand strength. 1. Highly recognised brand Ever heard of a Cheesymite Scroll? ... read more
2017-08-15 11:27:35
  Covering an array of online communication and content sharing platforms, everything from websites, blogs, Youtube and LinkedIn to Facebook, Twitter, Instagram and Snapchat, social media is a powerful way for franchises of all shapes and sizes to connect with customers. The message for franchises that may be unfamiliar or not confident with social media and don’t where to start, is to do just that – start! In its latest ... read more
2017-08-14 17:10:22
  Does your franchise provide an attractive, engaging or exciting environment for customers to photograph? This is a question that many franchises may have never considered but is one that is rising in importance given the growing marketing power of Instagram. The visual social media platform of Instagram has emerged as a key influencer of food and beverage trends in recent years, with customers drawn to the chance to photograph eye-catching items ... read more
2017-07-18 14:01:21
Do you really care about your franchise brand? This is not rhetorical, but a genuine question. We have been talking to several franchise brands in Australia and overseas and realised that some franchisors just don’t get the importance of branding, so here is my ‘wake-up call’. Your franchise brand is what your business IS, not what your business wants or claims to be. Therefore, building and maintaining a ... read more
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