The Franchise Centre

Outfit partnership addresses hot topic of brand consistency in franchising

By Centre Contributor

Outfit partnership addresses hot topic of brand consistency in franchising

The Asia­-Pacific Centre for Franchising Excellence is pleased to announce an exciting new strategic partnership with franchise brand automation and marketing production specialists, Outfit.

The strategic partnership over the next 12 months will deliver a range of benefits to franchise businesses to help them effectively and efficiently address the issue of brand consistency in franchising.

Outfit will be providing research, white papers, webinars, feature articles, and advice on the various challenges in this field and the practical solutions that can be easily implemented to save time, money and stress for franchise networks of all shapes and sizes.

Outfit provides customised brand and marketing automation platforms for some of Australia’s fastest­growing franchises. Their market­-leading expertise and practical solutions address the dual franchise network concerns of ensuring brand consistency and simplifying local area marketing.

Executing brand consistency across a franchise network is one of the most common franchising challenges raised with the Centre. Branding is a rapidly evolving field, in what is an increasingly fragmented media landscape, and franchises require access to the latest industry thinking and innovations in order to achieve success.

Kerry Miles, general and business manager at the Asia-­Pacific Centre for Franchising Excellence, said the partnership with Outfit would provide access to invaluable knowledge and insights in this crucial area of franchise marketing.

“As part of our commitment to promoting best practice throughout the franchise sector, the Centre will use the Outfit team’s specialist skills and knowledge to help tackle what is one of the hottest issues in franchising today,” Kerry said.

“While there is growing recognition of the importance of achieving brand consistency throughout a franchise group, the feedback we receive suggests there is still plenty of uncertainty and confusion around how this goal can actually be executed in a franchise network.

“Our strategic partnership with Outfit will help provide practical insights into the measures that can make brand consistency a reality, along with the added benefits of speeding go-­to-­market times and cost efficiencies.”

Look out for regular franchise-­specific brand and marketing insights from Outfit coming soon!